Jeffree Star’s net worth is estimated at $160 million as of 2026, according to Celebrity Net Worth. He was born Jeffrey Lynn Steininger Jr. on November 15, 1985, which puts him at 40 years old, and he stands 6 feet 1 inch tall. Most of that fortune comes from Jeffree Star Cosmetics, the makeup line he founded in 2014 after a rocky start in the music industry.
Quick Facts
| Category | Details |
| Real Name | Jeffrey Lynn Steininger Jr. |
| Net Worth | $160 Million (estimated) |
| Age | 40 |
| Born | November 15, 1985 |
| Birthplace | Orange County, California |
| Height | 6 ft 1 in (1.85 m) |
| Nationality | American |
| Profession | Makeup Artist, Entrepreneur, Singer, YouTuber |
| Main Source of Wealth | Jeffree Star Cosmetics |
| Relationship Status | Single (previously with Nathan Schwandt) |
Early Life & Biography
Jeffree Star grew up in Orange County, California, after being born in Los Angeles County. He was the only child of Marra Shubyann Lindstrom Steininger, a former model, and Jeffrey Steininger Sr. His father died by suicide when Star was six years old, and his mother raised him with support from his grandparents.
Star started experimenting with makeup as a kid, using his mother’s products before school. By junior high, he was wearing full makeup daily, which set him apart at Pacifica High School in Garden Grove. After graduation, he moved to Hollywood to chase modeling and makeup work, taking shifts at cosmetics counters and booking freelance jobs at weddings and photo shoots while he waited for a bigger opportunity.
His real break came from MySpace. Star built one of the platform’s largest followings in the mid-2000s by posting makeup looks and original songs, with individual photo posts drawing tens of thousands of comments at a time. By 2006, he was one of the most connected profiles on the site, and his tracks regularly topped MySpace Music’s independent artist charts. He picked up work as a freelance makeup artist for other musicians and models along the way, which kept him in front of industry contacts even before his own name carried much weight.
That online following became the foundation for everything he built afterward. Star has said in interviews that the audience he grew on MySpace, then later on YouTube, mattered more to his long term success than any single label deal or brand partnership. It gave him a direct line to customers that most beauty founders spend years trying to build.
Career Timeline
Star’s first act was music. His debut studio album, Beauty Killer, came out on Popsicle Records in September 2009 and reached number 122 on the Billboard 200. The single “Lollipop Luxury,” featuring a Nicki Minaj remix, brought him wider attention, and he toured with acts like Blood on the Dance Floor and Metro Station. In 2010, he signed with Akon’s Konvict Muzik label, but the deal fell apart over creative differences, and Star walked away from music by 2013.
That exit came at a low point. Star has said he was nearly bankrupt when he launched Jeffree Star Cosmetics in November 2014, putting his remaining savings into a line of velour liquid lipsticks. The first 30,000 units sold out within minutes. He followed that launch with eyeshadow palettes, highlighters, and lip products, using his YouTube channel to promote each drop directly to millions of subscribers.
The channel grew past 15 million subscribers and more than 2.6 billion views over the years. Forbes named Star the fifth highest paid YouTuber in 2018 after he earned 18 million dollars from the platform, and he stayed in the top ten through 2019 and 2020. He also turned down a reported 500 million dollar buyout offer from L’Oreal, choosing to keep full ownership of his company instead. That era also produced creators such as PewDiePie, who built an even larger YouTube audience but followed a much less product-heavy business strategy.
By 2018, Jeffree Star Cosmetics had landed its first mall based retail placement in the US, though most of its sales still came through direct fulfillment from a warehouse Star owns in the Los Angeles area. In 2019, he teamed up with fellow YouTuber Shane Dawson on a joint eyeshadow and lipstick collaboration, a partnership he said could generate 35 million dollars in sales if the collection sold out, with 10 million of that going to Dawson.
Star stepped back from YouTube in 2022 to focus on other projects, then returned the following year to promote new cosmetics collections directly to his subscribers again. In 2024, he also returned to music with a re-release of Beauty Killer that included three new tracks, marking his first new material since leaving the industry roughly a decade earlier. Through 2025 and into 2026, he has continued releasing seasonal cosmetics collections, including a Gothic Beach line, while splitting his time between Los Angeles and his ranch in Wyoming.
Net Worth Breakdown
Jeffree Star’s net worth is estimated at 160 million dollars, though some outlets place the figure closer to 200 million dollars given his real estate holdings and the private valuation of his cosmetics company. Because Jeffree Star Cosmetics is privately held, there is no audited public filing that confirms an exact number, so every estimate relies on reported revenue, asset purchases, and past interviews.
The bulk of that wealth sits in his cosmetics company, which he owns outright, plus a portfolio of real estate. Star bought a Hidden Hills mansion for 14.6 million dollars in December 2019 and sold it in June 2022 for 16.7 million dollars, a profit that came after he initially listed the property for as much as 19.5 million dollars. Around the same time, he purchased a 70 acre ranch in Wyoming and later added roughly 500 more acres. His car collection, made up of Bentleys, Aston Martins, Lamborghinis, and Ferraris, is reportedly worth about 2.4 million dollars across 25 vehicles.
Before the Hidden Hills purchase, Star and his then partner Nathan Schwandt lived in a 10 bedroom, 15 bathroom Calabasas mansion he bought in 2016 for 3.62 million dollars and sold in November 2020 for 3.4 million dollars after several years of renovations. That trade, along with the Hidden Hills sale, shows a pattern of buying, upgrading, and reselling property at a gain rather than treating real estate as a passive holding. Combined with steady cosmetics revenue and a still growing YouTube audience, that mix of assets is what analysts point to when they estimate his net worth in the 160 to 200 million dollar range.
Income Sources
Jeffree Star Cosmetics accounts for the majority of his income. Star has said the company’s annual gross revenue topped 100 million dollars at its peak, and he owns the shipping and fulfillment warehouse the brand ships from, which cuts out a layer of outside cost. Individual product drops, like his 2019 Blood Sugar palette, reportedly brought in more than 20 million dollars on their own.
YouTube is the second major stream. With over 15 million subscribers and billions of lifetime views, Star’s channel generated ad revenue on top of the traffic it sent to his cosmetics site, and Forbes tracked his YouTube specific earnings at 15 to 18 million dollars a year between 2018 and 2020. His earlier music catalog, including Beauty Killer and its 2024 re-release, adds a smaller but ongoing royalty stream.
Real estate has also worked in his favor. He bought and sold homes in Calabasas and Hidden Hills at a profit, and his Wyoming ranch, where he now raises livestock, functions as both a personal retreat and a long term asset. Star has also mentioned investments in marijuana related ventures and merchandising in past interviews, though he has not broken out specific figures for either.
Collaborations add another layer on top of the core business. The joint eyeshadow and lipstick line with Shane Dawson brought a short term revenue spike when it launched in 2019, and past tie ins with retailers like Morphe put his products in front of shoppers who might not have found his brand through YouTube alone. Merchandise, from makeup bags to mirrors, rounds out the product catalog and keeps repeat customers coming back between major collection launches.
Family
Jeffree Star is not married and has no children. He was in a relationship with model and social media personality Nathan Schwandt from 2015 to January 2020, and the two lived together in Calabasas with five dogs before the split. He has not publicly confirmed a serious relationship since.
Star is the only child of Marra Shubyann Lindstrom Steininger, who worked as a model before raising him largely on her own after his father’s death in 1991. He has spoken about that loss in interviews over the years, describing his mother and grandparents as the people who shaped his early life in Orange County.
Physical Stats
Jeffree Star is 6 feet 1 inch tall, or about 1.85 meters. He is known for platinum blond hair, dramatic makeup looks, and a style that has stayed consistent since his MySpace years, which has become part of his personal brand as much as any product he sells.
Jeffree Star’s path from a MySpace bedroom studio to a 160 million dollar beauty business did not follow a conventional script, and that is largely the point. He built an audience before he had a product to sell, then built a product line his audience actually wanted.
